Smart Marketing Campaign Management

RESPONEX Integrated Marketing

Effective and efficient marketing revolves around the creative use of Digital, Tradional, and Field marketing media to deliver actionable impressions to target customers as show in the figure below.  The selection of the right marketing channels, the use of powerful and impactful creative, and frequent impression delivery can lead to remarkable results.  

RESPONEX utilizes a holistic customer-centered marketing process specifically designed to ensure that all messaging and communication strategies are unified across all relevant channels.  This Integrated Marketing approach focuses on leveraging the strength of one medium to offset the weakness of another medium with all elements synchronized to support each other to deliver greater impact.

RESPONEX Marketing mix model

Traditional media

Never underestimate the power of traditional channels.  They still represent a big opportunity to influence buying decisions and build brands.  Just watch TV or listen to the radio.  You will continue to see and hear messaging to sell products and build brands in these channels now, and in the future. 

Traditional Media Details....

digital media

Digital marketing includes website development, Search Engine Optimization (SEO), Search Engine Marketing (SEM),  email marketing, and banner advertising.  It also extends to include channels that do not require the use of the internet like mobile phones, social media, and any other form of digital media.  Responex believes that 'digital' is not just yet another channel for marketing.  It requires a new approach to marketing and a new understanding of customer behaviour.  It requires companies to analize and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and and many other measurable observations.

​​​Digital Media Details....

Field media

Field marketing includes direct touchpoints with your clients and prospects in the field.  It is the best media for getting direct feedback on product, service, and brand projects.  It includes grassroots marketing efforts like street teams, mystery shopping, and sampling and demonstration.  It also includes merchandising in and around stores, and events.  Through Field Marketing you can reach potentially large numbers of customers and prospects, quickly, and affordably.

​​​Field Media Details....