Smart Marketing Campaign Management

Smart Marketing Campaign Management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

A Smart Marketing Campaign is a series of coordinated steps that include promotion of a product, service, or brand through different mediums using a variety of different types of creative.

 Our Smart Marketing Campaign Management solutions allow us to concieve, develop, and deliver multi-channel marketing campaigns to drive the results you need.  We integrate Digital, Phone/SMS, Social Media, Print, TV/Cable, Radio, Billboard, and Grassroots Marketing channels to maximize campaign exposure to your target segments.  Our Express Campaign Development Methodology allows us to develop and implement marketing campaigns quickly, typically in a few short weeks instead of months or years.

Smart Marketing Campaigns can be designed with different ends in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news.

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​Smart Marketing Strategy Development

Smart Marketing Strategy Develpment services will give your business a direction toward effective execution.  Marketing strategies differ from one business to the next and are customized to suit the needs of a particular company. With Responex, the development of a marketing strategy involves:
  • The development of a set of clear-cut goals and objectives
  • The isolation of target market segments
  • The execution of primary and secondary customer, market, and competitive research
  • The development of initiatives aimed at achieving business objectives.

Our Smart Marketing Strategy Solutions assist businesses in the definition and selection of key market segments, the development of marketing strategies and tactics to grow marketshare, and strategies and tactics for brand development or enhancement.  Our Express Strategy Development Process results in rapid development and deployment of strategy solutions at a great price.

A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential for the company. The marketing strategy is the foundation of a marketing plan.

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​Smart Website Development

Smart Website design is our approach to website design and development that requires websites to respond to the user’s behavior and environment based on screen size, platform and orientation.  As the user switches from their desktop, to laptop, to tablet, to smartphone, the website will automatically switch to accommodate for resolution, image size, orientation, and scripting abilities.

In other words, the website has the technology to automatically respond to the user’s device preferences, eliminating the need for a different device design and development program for each new gadget on the market.  You no longer need to worry about developing separate mobile websites for each device platform, saving you substantial development and maintenance costs.  

We have 2 Smart Website programs designed to fit the unique segment needs in the website development market; Smart Value Website and Smart Video Website.

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